El medio Bilboard.biz/latin ha anunciado la asociación de Bunbury con Abbey Road Live. Gracias a este sistema, los asistentes a algunos de su conciertos tendrán la posibilidad de comprar la actuación realizada esa misma noche con alta calidad. Una iniciativa que ya han utilizado artistas como Depeche Mode, Franz Ferdinand o Nick Cave and the Bad Seeds y en la que Bunbury será el primer artista español. Según comentan en el artículo, esta idea empezará a llevarse acabo con algunos de los conciertos de la gira por Usa. A continuación reproducimos el artículo.

“Spanish rocker Enrique Bunbury partners with Abbey Road Live”

It isn´t business as usual at EMI Music U.S. Latin operations. Ever sice Capitol Lating emerged from what had been the major´s struggling EMI Televisa joint venture, the imprint has sough to take advantage of the resources available to it under the restructured umbrella of Capitol´s onternational and North American operations (Billboard.biz, Jan. 26)

Now Capitol Latin artist Enrique Bunbury will become the first Latin artist to work with Abbey Road Live, a new live-music recording unit that produces instant recordings of concerts to sell to fans after a show.

Whiler Abbey Road Live is also making its service available to non-EMI artist, Bunbury´s use of Abbey Road Live is a sign that Capitol Latin senior VP Diana Rodríguez is making good on her goal of integrating the imprint more tghtly with EMI´s non-Latin operations.

Bunbury would´t appear to be an obvipus partner for Abbey Road Live. The veteran lider co-founded Spanish rock group Héroes del Silencio in 1984 and released his first solo album in 1997. But he´s hardly household name in the U.S. Latin market and has had only one charting album stateside, his 2004 solo project ‘El Viaje A Ninguna Parte’, wich debuted and peaked at No.75 on Billboard´s Top Latin Album Charts.

But Zach Bair, head of Abbey Road Live in the Americas, says Bunbury´s U.S. fans are much like those of other underground rock acts, which “have very hardcore fan bases who will buy anithing by their artists”.

Abbey Road Live plans to record some of the shows on Bunbury´s forthcoming U.S. tour in support of his new album. ‘Las Consecuencias’ due March 9. Fans will be ble to buy what is expected to be a limited-edition double-CD that will sell for $20-$30. Abbey Road Live assumes production costs, and proceeds from the CD sales are split 50-50 with the label. Tipically about 10%-20% of a shows´s audience will purchase the CD. Bair says.

“We believe the live recordings will be a good way to please to the fan and deliver the experience.” Capitol Latin´s Rodriguez says.

Bunbury´s tour, presented by Live Nation, has 25 dates confirmed so far. “Althought we´ve been coming to the U.S for years, we´ve never had major support from the label” the artist´s manager Nacho Royo says. “But now, several things have come together”.

Among them, Rodriguez says, i the fact that “Consecuencias” has topped the album charts in Bunbury´s core markets of Spain and Mexico, where it was released Feb.9. Through the years, the artist has stedealy arrased a fan base in Mesico, raising hopes for a comercial breaktrhough in the United States. Bunbury´s upcomig tour will also be accompanied by in-store promotional appareances.

Bair sees Bunbury as the first of several potential Abbey Road Live partnerships with Latin acts.

“Fans of Latin music tend to be really passionate.” He says. “And if we get the price point right and the product right, the reaction should be positive.”

Texto: Leila Cobo

Fuente: Bilboard.biz/latin

Foto: Jose Girl

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